NEW YORK INTERCONNECT UPFRONT

Ikea-style mini-environments showcased the different ways that content can be streamed in the Greater New York area.

COMPANY: PINK SPARROW     CLIENT: 23 LAYERS     BRAND: NEW YORK INTERCONNECT     LOCATION: NYC
For the launch of New York Interconnect, we designed a series of Ikea style mini-environments to showcase the different ways that content can be streamed in the Greater New York area. These mini-environment were a man cave, a bedroom, a children's play room, and a kitchen. We also designed photo moments and other showcases throughout the event. Photos by @bashful_captures
AWARDS: BizBash Event Style Awards for Best Staging and Set Design and Best Event Decor
SCOPE: concept development, 3D modeling and rendering, client communication, specifying finishes and materials, coordinating with the drafting and fabrication teams, managing print files and vendor, sourcing props, build and installation supervision.

Each mini-environment was themed after a different part of New York.

The Brooklyn-themed studio showed content being streamed on a MacBook.

We created a kitchen complete with a waterfall island hat also served Lobster Rolls.

The children's playroom included a custom-made illustration.

The check-in area used bold graphics to brand the space.

A News12 studio themed photo-op was popular among guests.

We provided props for guests to pose with in a weather forecast-themed photo-op.

A 3D version of the brand's logo was part of the lounge set-up.

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