EL CORTE INGLÉS

Shoe's floor. Photo: Dirk Wilhelmy

COMPANY: MICHELGROUP     CLIENT: EL CORTE INGLÉS     LOCATION: MADRID
During my internship with Michelgroup in Switzerland, I was on the team developing a new concept store in Madrid for El Corte Inglés. The multi-label store is a nine-level shopping experience designed exclusively for men. Working with a team of incredibly knowledgeable architects and designers, I learned the essence of retail design, including space planning that maximizes customer engagement, standards for designing display fixtures, and lighting and materials. 
SCOPE: concept development, rendering and client presentations, fixture development, design documentation, and mockup studies

Accessories display fixture. Photo: Dirk Wilhelmy

Pedestals. Photo: Dirk Wilhelmy

Display fixtures. Photo: Dirk Wilhelmy

Rendering

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